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– Tracy Rockney & Robert Merrill, Co-Founders & Managing Partners

3 TRENDS TO WATCH IN PHARMA ADVERTISING IN 2018

By REBECCA ROBBINS @rebeccadrobbins

DECEMBER 27, 2017

AS THE YEAR WINDS DOWN, STAT REPORTERS ARE TAKING A LOOK AT THE STORIES THEY’RE MOST EAGER TO TRACK IN 2018. FIND ALL OUR “THREE TO WATCH” SERIES HERE

These are boom times for the multibillion-dollar drug advertising industry — and the parade of ads across your TV screen shows no sign of slowing down in 2018.

But while the money keeps flowing, there are changes afoot: New strategies and channels are commanding more investment, raising fresh regulatory questions. Below, the three questions we’ll be monitoring in the year to come:

To read the full article, click here!

SOURCE: HTTPS://WWW.STATNEWS.COM/2017/12/27/PHARMA-ADVERTISING-TRENDS-2018/